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Building a Movement Around Men’s Mental Health | Tom Farrar
What does it take to turn a quirky idea into a national movement for mental health? In this episode, we speak with Tom Farrar from the Black Dog Institute about Mullets for Mental Health—a campaign that’s raised over $13 million and helped thousands of men talk openly about mental health. Tom shares how his team made user-generated content the heartbeat of the campaign, why creating “a space for them” mattered more than perfect branding, and how humour and empathy can turn conversations into life-saving connections.
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Cut Throughs in Content
Laura Buck (Royal Children's Hospital Foundation)
As Director of Fundraising at the Royal Children's Hospital Foundation, Laura Buck leads a fundraising program that has raised over $60 million dollars, including a flying doctor who circled Australia to fund advanced therapies. In this episode, we discuss Laura's "impact in five minutes" philosophy, why a failed COVID campaign taught her to always check with stakeholders first, and how personalisation—not mass emails—was the key to cutting through compassion fatigue.
35 mins | Listen on Spotify I Watch now
Language That Saves Lives
Luke Lindsay (Lifeline Direct)
As CEO of Lifeline Direct, Luke Lindsay oversees a network of 3,000 crisis support volunteers answering around 3,500 calls daily. He also spends a lot of time thinking about one question: what if we could intervene earlier? In this episode, we chat to Luke about why people in crisis are going online to seek help, the critical importance of language in reducing stigma, and why co-design with lived experience is the key to getting mental health comms right.
33 mins | Listen on Spotify I Watch now
Turning Information Into Impact
Sam Rebecchi (Telix Pharmaceuticals)
Sam Rebbechi had a clutter problem: Telix Pharmaceuticals' corporate social channels were drowning in research publications, trial results, and collaboration announcements that confused Telix’s content strategy. In this episode, Sam chats to Nat about how audience segmentation can cut through the noise. We also discuss his approach to treating information as a product, measuring impact beyond clicks, and why, to find real stories, you have to get away from your desk.
25 mins | Listen on Spotify I Watch now
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