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Homes Matter in Mental Health | Leo Patterson-Ross
Leo Patterson Ross remembers the moment housing clicked for him: when he met a palliative care patient stuck in hospital because he had nowhere safe to go home to. Now, as CEO of the Tenants Union NSW, Leo leads a team of around a hundred people supporting over a million renting households. In this episode, we chat to Leo about the mental health toll of insecure housing and how a small team can design content for a huge number of people in crisis.
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Cut Throughs in Content
Laura Buck (Royal Children's Hospital Foundation)
As Director of Fundraising at the Royal Children's Hospital Foundation, Laura Buck leads a fundraising program that has raised over $60 million dollars, including a flying doctor who circled Australia to fund advanced therapies. In this episode, we discuss Laura's "impact in five minutes" philosophy, why a failed COVID campaign taught her to always check with stakeholders first, and how personalisation—not mass emails—was the key to cutting through compassion fatigue.
35 mins | Listen on Spotify I Watch now
Language That Saves Lives
Luke Lindsay (Lifeline Direct)
As CEO of Lifeline Direct, Luke Lindsay oversees a network of 3,000 crisis support volunteers answering around 3,500 calls daily. He also spends a lot of time thinking about one question: what if we could intervene earlier? In this episode, we chat to Luke about why people in crisis are going online to seek help, the critical importance of language in reducing stigma, and why co-design with lived experience is the key to getting mental health comms right.
33 mins | Listen on Spotify I Watch now
The Secrets to Compliant Content
Holly Jones (formerly Suncorp and Aware Super)
In finance and insurance, creativity often clashes with compliance. In this episode, we speak with Holly Jones—senior brand and content specialist for brands like AustralianSuper, Aware Super, and Suncorp—about turning red tape into creative opportunity. Holly shares how to work with compliance as an ally, why content teams should “look in as much as they look out,” and how influencer campaigns, internal insights, and AI tools can coexist without losing brand authenticity.
29 mins | Listen on Spotify I Watch now
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