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Cut Throughs in Content | Laura Buck
As Director at the Royal Children's Hospital Foundation, Laura Buck leads campaigns that have raised over $60 million, including a flying doctor who circled Australia to fund advanced therapies. In this episode, we discuss Laura's "impact in five minutes" philosophy, why a failed COVID campaign taught her to always check with stakeholders first, and how personalisation—not mass emails—was the key to cutting through compassion fatigue.
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Turning Information Into Impact
Sam Rebecchi (Telix Pharmaceuticals)
Sam Rebbechi had a clutter problem: Telix Pharmaceuticals' corporate social channels were drowning in research publications, trial results, and collaboration announcements that confused Telix’s content strategy. In this episode, Sam chats to Nat about how audience segmentation can cut through the noise. We also discuss his approach to treating information as a product, measuring impact beyond clicks, and why, to find real stories, you have to get away from your desk.
25 mins | Listen on Spotify I Watch now
Language That Saves Lives
Luke Lindsay (Lifeline Direct)
As CEO of Lifeline Direct, Luke Lindsay oversees a network of 3,000 crisis support volunteers answering around 3,500 calls daily. He also spends a lot of time thinking about one question: what if we could intervene earlier? In this episode, we chat to Luke about why people in crisis are going online to seek help, the critical importance of language in reducing stigma, and why co-design with lived experience is the key to getting mental health comms right.
33 mins | Listen on Spotify I Watch now
Homes Matter in Mental Health
Leo Patterson Ross (NSW Tenant's Union)
Leo Patterson Ross remembers the moment housing clicked for him: when he met a palliative care patient stuck in hospital because he had nowhere safe to go home to. Now, as CEO of the Tenants Union NSW, Leo leads a team of around a hundred people supporting over a million renting households. In this episode, we chat to Leo about the mental health toll of insecure housing and how a small team can design content for a huge number of people in crisis.
27 mins | Listen on Spotify I Watch now
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