What is content benchmarking?
Our digital content benchmarking service delivers expert-led website content audits for enterprise teams. Every page is reviewed by experienced content strategists and scored across 10 key criteria – with UX, clarity, and brand alignment front of mind.
Our methodology is measurable, repeatable, and ideal for tracking progress and proving content performance over time.
Who it's for
Our benchmark scoring service is designed for senior digital, content and CX leaders at enterprise organisations, large businesses and government teams. It’s perfect for those focused on improving the quality and performance of live website content.
Why it matters
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Gives content teams a shared standard of “what good looks like”.
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Highlights content quality, including what to fix now vs. what can wait.
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Tracks enterprise content performance over time and justifies future investment.
How it works
We run a kick-off workshop to establish organisational goals, user needs, and brand guidelines.
Scores are given to every page we review based on 10 best-practice criteria.
Every score is backed by qualitative observations and expert recommendations.
Benchmark as a one-off or track progress quarterly, bi-annually or annually.
Our scoring criteria
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Digital and CX leaders managing high-stakes or user-critical web content
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Marketing and communications teams who need measurable proof that their content is performing
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Enterprise organisations preparing for a website refresh, restructure, or optimisation initiative
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Teams navigating internal debates over content quality (“It looks fine” vs. “We need evidence”)
Who should use benchmark scoring
What you get
Why teams trust this framework
“This isn’t just another content audit. It’s a fast, clear way to show what’s working – and where to focus next.”
— Daniel Hall, Digital Content & SEO Manager, Suncorp Group
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When can we get started?
Now booking for September 2025
We take on a limited number of new clients each month to ensure quality. Secure your spot by scheduling a 20-minute call.
Why not just do this yourself?
You absolutely could – but most teams don’t have the time, headspace, or external perspective to do it well.
Why clients bring us in:
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Speed – We turn around results in weeks, not months.
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Expertise – Our strategists focus exclusively on content, UX and brand clarity.
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Objectivity – No internal bias. We assess every page with fresh eyes and proven criteria.
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Actionability – Every score comes with clear, practical recommendations.
Frequently asked questions
How is benchmark scoring different from a regular content audit?
Most content audits are manual and subjective. Our benchmark scoring is systematic, repeatable, and grounded in a 10-point framework. It gives you a clear score, qualitative feedback, and a way to track content performance over time.
What kinds of websites or content does this work best for?
It’s ideal for enterprise websites with high-stakes content, such as service pages, resource hubs, campaign landing pages, or regulated content (e.g. financial services, health, government). Whether you have 20 pages or 2,000, we help you focus on what matters most.
Do I need to audit my entire site?
Not at all. We help you prioritise which pages to review first, often starting with your most important or highest-traffic sections. Many clients begin with 20 pages, then proceed to further batches based on findings.
Who does the scoring? Is it automated?
We use a light layer of AI to handle repetitive tasks, but every score is driven by human expertise. Our audits are thoroughly planned, controlled, and checked by experienced content strategists and copywriters who understand brand, UX, and customer behaviour. You get expert judgment, not a generic checklist.
How long does it take to get results?
We typically deliver your first benchmark report within 2 weeks of kick-off, depending on the number of pages. If you're on a retainer, you’ll get ongoing reports at the cadence you choose (monthly, quarterly, etc.).
What do I actually get at the end?
You’ll get a full website content assessment, including individual page scores, qualitative insights, and actionable recommendations – all delivered through our expert content audit scoring framework.
Can I use this before a website redesign or CMS migration?
Absolutely. Benchmark scoring is a great way to assess what content is working (and what needs to go) before investing in a redesign or re-platforming.
How do you measure things like tone or brand alignment?
We assess each page against your brand voice, messaging, and strategic goals. This is input that we ask for during our kick-off workshop to align on what “good” looks like for your organisation.
What’s the investment?
Pricing starts at $3,500 for 10 pages. Our most popular packages are $5,000 (20 pages) and $10,000 (50 pages). Retainer discounts are available.
Can you help me get buy-in from stakeholders?
Yes. Our benchmark reports are designed to make your case with clear scores, supporting commentary, and a roadmap for improvement. You’ll have a defensible, third-party perspective to bring to leadership.
About Avion
Trusted by enterprise and government teams since 2009.
We deliver expert-led content audits for organisations in health, finance, education and the public sector. Our team blends SEO research, UX strategy and just the right amount of AI to create digital content that resonates. We proudly translate complex ideas into clear, compelling language your audience can act on.