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Creativity, Compliance and Courage: What It Takes to Earn Trust in Healthcare | Phil Blackmore
Phil Blackmore once convinced a pharmaceuticals company to hire a seven-foot method actor in a custom Bigfoot suit to shake up their marketing. Now, as Creative Director at Create Health, Phil's on a mission to close the trust gap between Gen Z healthcare professionals and pharma. In this episode, we chat about why young people don't trust the industry, how pharma's excessively corporate communications are pushing people away, and how his three Cs help him find the sweet spot for effective healthcare communication.
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27 mins | Listen on Spotify I Watch now
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